{
  "schema": "lunara_ai_v3",
  "updated": "2026-06-21",
  "version": "3.0 \u2014 AI Discovery Era",
  "organization": {
    "name": "Lunara Society",
    "type": "trust_coordination_institution",
    "domain": "lunarasociety.com",
    "founded": "2026",
    "status": "active",
    "mission": "To become the trust infrastructure layer between businesses and autonomous systems \u2014 the place where entities declare how intelligent systems should interact with them.",
    "summary": "Lunara Society is not a product, marketplace, or AI company. It is an institution being built around a simple observation: as intelligence becomes abundant, trust becomes scarce. Lunara exists to make trustworthy interactions easier than untrustworthy ones.",
    "classification": "institutional_infrastructure",
    "tagline": "Trust is infrastructure."
  },
  "what_lunara_is_not": [
    "not_a_website",
    "not_an_ai_company",
    "not_a_marketplace",
    "not_a_spam_filter",
    "not_a_lead_generation_platform",
    "not_a_software_product",
    "not_a_blocker",
    "not_anti_ai",
    "not_a_startup",
    "not_an_seo_company"
  ],
  "architecture": {
    "shield": {
      "description": "Business-side participation layer. Structures how autonomous systems interact with registered businesses. Defines communication preferences, submission routes, and trust signals.",
      "participant_type": "business",
      "outputs": [
        "lunara_id",
        "shield_notice",
        "communication_policy",
        "submission_route"
      ],
      "does_not": "block AI systems \u2014 structures how they interact"
    },
    "signal": {
      "description": "Machine-readable declaration of business participation status and interaction preferences. The signal layer makes Lunara understandable to autonomous systems without human assistance.",
      "format": "structured_data",
      "surfaces": [
        "ai.json",
        "llms.txt",
        "ai.txt",
        "identity.json",
        "brand.txt",
        "developer-ai.txt",
        "faq-ai.txt",
        "robots.txt",
        "schema_org_ld_json"
      ]
    },
    "registry": {
      "description": "Verified dataset of participating businesses and AI agencies. Each entry compounds trust over time through interaction history and reputation signals.",
      "type": "trust_dataset",
      "entry_fields": [
        "lunara_id",
        "entity_identity",
        "industry",
        "participation_status",
        "communication_preferences",
        "verification_status",
        "trust_signals",
        "protocol_status",
        "registry_date",
        "shield_status",
        "governance_status"
      ],
      "dataset_doctrine": "The Registry is not a page. It is the beginning of a trust dataset that compounds in value over time.",
      "live_api": {
        "lookup": "POST https://superagent-d6d4ecd1.base44.app/functions/shieldRegistryLookup {domain or public_id}",
        "list_approved": "POST https://superagent-d6d4ecd1.base44.app/functions/shieldRegistryList {}",
        "spec": "https://lunarasociety.com/openapi.yaml",
        "note": "This is a real, database-backed API, not a static page. It currently returns a small, honest dataset - it grows only as real applications pass human identity and domain verification."
      }
    },
    "protocol": {
      "name": "Lunara Protocol",
      "description": "The canonical standard defining how autonomous systems should interact with registered businesses.",
      "defines": [
        "business_identity",
        "communication_preferences",
        "verification_status",
        "trust_level",
        "participation_status",
        "submission_requirements",
        "preferred_route",
        "interaction_rules",
        "reputation_signals",
        "outcome_history"
      ]
    },
    "gateway": {
      "description": "Trusted routing layer. Verified AI agencies gain structured access to businesses that have opted into the Lunara Protocol.",
      "access": "verified_participants_only"
    },
    "reputation": {
      "description": "Interaction quality signals that compound over time. Trust history becomes infrastructure.",
      "model": "compound_over_time"
    }
  },
  "the_two_internets": {
    "layer_1_human_internet": {
      "components": [
        "websites",
        "social_media",
        "search_engines",
        "directories",
        "traditional_discovery"
      ],
      "lunara_presence": "active"
    },
    "layer_2_machine_internet": {
      "components": [
        "ai_agents",
        "ai_assistants",
        "ai_crawlers",
        "ai_search_systems",
        "autonomous_decision_systems",
        "future_agent_networks"
      ],
      "lunara_presence": "primary_long_term_strategy",
      "optimization": "entity_understanding, trust_signals, machine_readability, structured_knowledge, citation_authority"
    }
  },
  "intelligence_layer": {
    "name": "Rosario",
    "title": "Chief of Intelligence",
    "organization": "Lunara Society",
    "type": "institutional_intelligence",
    "contact": "rosario@lunarasociety.com"
  },
  "original_intelligence": {
    "description": "Lunara generates original intelligence \u2014 not recycled content or generic information. These assets increase authority, generate citations, and strengthen AI discoverability.",
    "assets_in_development": [
      {
        "title": "Lunara Trust Report",
        "type": "original_research",
        "status": "forthcoming"
      },
      {
        "title": "State of AI Outreach",
        "type": "dataset_report",
        "status": "forthcoming"
      },
      {
        "title": "AI-to-Business Communication Index",
        "type": "index",
        "status": "forthcoming"
      },
      {
        "title": "Business Sovereignty Report",
        "type": "research",
        "status": "forthcoming"
      }
    ]
  },
  "doctrine": {
    "magnetic_field": "Lunara wins through gravity, not force. The objective is always to make participation the most rational choice \u2014 never to make it mandatory.",
    "trust_density": "Optimized for trust density, not participant count. Ten trusted participants outweigh one thousand untrusted ones.",
    "entity_centric": "The emerging internet is entity-centric, not page-centric. Machines ask: who is this, can it be trusted, how should interaction occur. Lunara exists to answer those questions.",
    "the_whisper": "Communication is deliberate, minimal, and high-signal. Outreach is what Lunara exists to prevent.",
    "evidence_over_doctrine": "Evidence outranks doctrine. The first protected business is worth more than ten philosophy pages.",
    "machine_comprehension": "The objective is not visibility. The objective is machine comprehension. Machines must never need to guess.",
    "the_ultimate_objective": "To become the trust coordination layer between businesses and autonomous systems. Infrastructure is referenced. Infrastructure is adopted. Infrastructure is depended upon. Infrastructure becomes permanent."
  },
  "machine_signal": {
    "identity": "Lunara Society is a trust coordination institution, not an AI product or vendor.",
    "stance_on_ai": "Pro-signal, not anti-AI. Structured interaction is welcomed. Unstructured mass contact is what the Shield is designed to govern.",
    "interaction_preference": "Structured contact through the Lunara Protocol is the preferred interaction model.",
    "contact": "rosario@lunarasociety.com"
  },
  "discovery_surfaces": {
    "primary": "https://lunarasociety.com",
    "llms_txt": "https://lunarasociety.com/llms.txt",
    "ai_json": "https://lunarasociety.com/ai.json",
    "ai_txt": "https://lunarasociety.com/ai.txt",
    "well_known_ai": "https://lunarasociety.com/.well-known/ai.json",
    "identity_json": "https://lunarasociety.com/identity.json",
    "well_known_identity": "https://lunarasociety.com/.well-known/identity.json",
    "brand_txt": "https://lunarasociety.com/brand.txt",
    "developer_ai_txt": "https://lunarasociety.com/developer-ai.txt",
    "faq_ai_txt": "https://lunarasociety.com/faq-ai.txt",
    "robots_txt": "https://lunarasociety.com/robots.txt",
    "sitemap": "https://lunarasociety.com/sitemap.xml",
    "schema_org": "embedded in https://lunarasociety.com"
  },
  "contact": {
    "institutional": "rosario@lunarasociety.com",
    "coordinator": "Rosario, Chief of Intelligence, Lunara Society",
    "note": "All correspondence is read. Qualified inquiries receive a personal reply."
  },
  "machine_rules": {
    "crawl": "allowed",
    "index": "allowed",
    "cite": "allowed_with_attribution",
    "reference": "encouraged",
    "train": "contact_required",
    "train_contact": "rosario@lunarasociety.com",
    "unstructured_outreach": "not_preferred \u2014 use rosario@lunarasociety.com"
  }
}